Weekly Update

Companies are striving for a toxic-free social media  Online social media platforms are covert in nature which allows people to hide behind the screen, act as keyboard warriors, spreading [...]

The pandemic has deprived kids of play and the impact could be catastrophic  We know that play is a fundamental part of children’s development – it’s how the learn about the world, [...]

Continuing the conversation of gender neutrality in kids toys… A new bill in California aims to tackle gender neutrality in toy marketing by mixing both ‘girls’ and ‘boys’ toys in the same [...]

Mr Potato Head will lose his ‘Mr’ title Hasbro is removing the ‘Mr’ title from Mr Potato Head, who later this year will be rebranded as simply, ‘Potato Head’. The idea is to reflect the demands [...]

YouTube Supervised Last week saw the announcement of new YouTube supervised accounts, aimed at parents of teens and tweens. The overall goal of the project is to help teens and tweens navigate [...]

A new Netflix family favourite! The new Netflix series Waffles and Mochi, a children’s cooking show, teaching families all about the origins of fresh ingredients and how to cook them up together [...]

GenZ is going to disrupt the stock market like no generation before. As the next generation begins to enter the workforce, what comes with them is new innovative ideas, their tech savvy nature [...]

Fortnite finally utilises kids love for football  We’ve seen Fortnite create partnerships with some astounding IP’s within various industries beyond gaming – music, Travis Scott and [...]

Tell kids to switch off the screens and step outside This may seem counterproductive to your media strategy, but telling kids to take some time away from your platform could actually leave them [...]

What’s on children’s Christmas wish list this year? With our network of agencies covering over 15 countries around the world, we have gathered together a comprehensive list of the most [...]