18th December – What’s on kids wish lists this Christmas?
What’s on children’s Christmas wish list this year? With our network of agencies covering over 15 countries around the world, we have gathered together a comprehensive list of the most [...]
14th December – 2020 on TikTok and fashion and gaming industries collide – An update from the kids, teen and family sector
2020 on TikTok TikTok’s success is built upon turning moments into viral memes, and 2020 has not been short in supply of some serious TikTok-worthy moments. From comedy and memorable dance moves [...]
3rd December – Importance of brand value synergy and Snapchats wishful reinvention – An update from the kids, teen and family sector
Aligning brand values drives an authentic ad campaign Much like the card game Snap has reinvented itself as Active Snap as we saw last week, being active and exercising has become the theme for [...]
November 25th – Introducing rap music to kids content and Snap the card game has had an active revamp – an update from the kids, teen and family sector
Can we rap our way into kids hearts? Music plays an important part in kids’ self-expression, early literacy and cognitive development which is why it plays a focal part in a lot of kids’ [...]
14th November 2020 – Nerf, Arsenal and Chelsea FC collaborate and Nintendo continues to be unique – An update from the kids, teen and family sector
Watch out for a Nerf, Arsenal and Chelsea FC collaboration Hasbro have announced a short-term project between their Nerf brand and two premier league football teams, Arsenal and Chelsea. Key [...]
9th November – Netflix trials linear option and Sky are investing more in original content – An update from the kids, teen and family sector
Netflix trials a linear option Netflix is piloting a linear channel in France, called Direct, which is the company’s first attempt at having a real-time, scheduled programming offering. They [...]
26th October – Quibi: a product and victim of its time – An update from the kids, teen and family sector
Quibi: a product and a victim of its time Quibi, a streaming platform aimed for Gen-Z commuters has recently declared failure after less than a year in the industry. The service offered high [...]
19th October – New game drives empathy for refugees and viewers could be good co-creators of content – An update from the kids, teen and family sector
“His childhood is unfortunately not extraordinary or unusual, but his success story is as rare as it gets” We’ve spoken a few times in the past about games being used to help [...]
12th October – CBC Kids news takeover on Minecraft and Halloween is going to look different this year – An update from the kids, teen and family sector
CBC Kids news takeover on Minecraft On October 10th, CBC Kids News hosted a live back-to-school check-in in Minecraft. A devoted Minecraft fan, Lulia Rus, was the lead builder of this event. As a [...]
5th October – TikTok will lift your spirits and the importance of sociability in gaming – An update from the kids, teen and family sector
TikTok makes you happy A recent report (from TikTok) has shown that the app was the only social or video platform where ”to lift my spirits” was the top reason for using it. It went on to say [...]