Weekly Update

TikTok makes you happy A recent report (from TikTok) has shown that the app was the only social or video platform where ”to lift my spirits” was the top reason for using it.  It went on to say [...]

Do SVOD film releases have what it takes to launch a toy line… Over The Moon premiers 23rd October, and Netflix are sticking their neck on the line and partnering with Mattel to bring this to the [...]

Gaming enters the next round It’s been an intense week in the world of gaming – The PS5 launched its pre-orders, – Nvidia released their super-powerful PC gaming graphics card the RTX [...]

Children make good town planners OK, in all honesty, they don’t BUT this research from the University of Otago is really interesting for 2 reasons. Firstly it shows that children do think a lot [...]

Barbie 2020 campaign team Mattel is continuing to pursue its goal of exposing girls to future-shaping roles, by showcasing Barbie and her friends in public leadership roles, highlighting the [...]

Quantity increases the frequency Frequency of engagement is an important part of building and sustaining a fan base.  The more frequently you can get a fan to consume your content the better.  [...]

  Triller is HUGE according to themselves and will sue anyone who says otherwise Triller is setting themselves up to be the obvious replacement for TikTok should TikTok be banned in the [...]

Children just love to explore This is a super interesting look at how the use of rewards and gamification of content is not the only path to incentive children.  The research suggests that [...]

Get a dog Dogs are great, and if you were on the cusp of thinking about getting one and just need a final piece of research to help make up your mind may I point you towards this latest piece of [...]

Music to their ears Music continues to grow as the latest battleground for kids and family-focused businesses. Nick has launched a new TV channel in Australia and New Zealand which plays kids [...]