9th November – Netflix trials linear option and Sky are investing more in original content – An update from the kids, teen and family sector
Netflix trials a linear option
Netflix is piloting a linear channel in France, called Direct, which is the company’s first attempt at having a real-time, scheduled programming offering. They chose France as the pilot market, where traditional TV consumption remains more popular than in other European territories. Direct is still slightly different, being only available on a web browser, therefore mimicking linear programming but on a different platform. This could cause some barriers to people’s adoption of the service in a market where traditional TV thrives. Nonetheless, it is interesting to see Netflix follow a path that is quite literally the antithesis of their business model.
Sky are investing more in original content
Sky wants to double its investment on original TV and film content by 2024. They have a new Elstree studio set to open in 2022 which will hopefully generate more than 2,000 new jobs in its first five years – something which gives a sense of hope considering the current unemployment rate due to Covid-19. In the same year, a new kids original film The Amazing Maurice is a comedic retelling of the story of the Pied Piper Sky has joined German prodco Ulysses Filmproduktion and Dublin-based Cantilever Media as a co-production partner on the project which may add to its authentic European feel, and ultimately reach and engagement in these markets.