19th October – New game drives empathy for refugees and viewers could be good co-creators of content – An update from the kids, teen and family sector

 In Weekly Update

Photo by bantersnaps on Unsplash


“His childhood is unfortunately not extraordinary or unusual, but his success story is as rare as it gets”

We’ve spoken a few times in the past about games being used to help educate their audience on a variety of things, from the game to help with ADHD, to Minecraft being used as a news medium to educate children about the pandemic.

However, Salaam is different.

It puts players in the shoes of a refugee in order to help them understand and empathise with their plight.

It was written by Luyal Mayen who lived 22 of his 24 years of life in a refugee camp in Northern Uganda. The first computer he saw was in a camp administration centre and it wasn’t until he was 15 that he actually managed to get his hands on one.

The high-tension running mobile game encapsulates the feeling of having to flee from conflict, to survive on bare necessities, and stop communities from being destroyed. With support from the UN, money raised through the games in-app microtransactions will help buy food and much-needed supplies for camps across the world.

The hope is that the game helps influencer today’s and tomorrow’s leaders to greater prioritise victims of circumstance.


Photo by Ben White on Unsplash

Viewers could be good co-creators of your content

TV show Arthur hosted a live online event for fans to engage with the show and ultimately take part in creating their ideal Arthur episode. The event acted as an experiment to look for new ways to engage kids and family audiences. Whilst it was a fun and interactive way to get audiences involved in the Arthur brand, it doubled as a good piece of research to identify what kids love, and want to see more of in their Arthur shows.  This isn’t the first time kids content brands have used live interactivity to engage audiences: Disney Channel offered a live comedy special Just roll with it: You decide LIVE! where US viewers could determine the show’s plot in real time. We really liked the “live DJ feel, where there is a real person sitting there and listening to feedback and comments and reacting accordingly, it really helps fans of the show feel even more connected and valued!


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